Brands set to Invest ₹2,000 crores in Advertising as Maha Kumbh 2025 Commences

The Maha Kumbh, one of the world’s largest religious festivals, provides brands with an unparalleled opportunity to interact with millions of people while also serving as a spiritual occasion. According to reports, brands plan to spend over ₹2,000 crore on promotions and advertising during the event.

Millions of Hindus attend the Maha Kumbh Mela, one of the nation’s biggest and most religious celebrations. Devotees assemble for this enormous pilgrimage to bathe in holy rivers, hoping it will atone for their sins and bring them to salvation. The festival, rooted in Hindu mythology and tradition, draws tourists, sages, and ascetics from all walks of life.

Prime Advertising Opportunity in Maha Kumbh this year

The Maha Kumbh event provides large crowds, a varied public, and brand engagement opportunities. It offers unmatched visibility with millions of pilgrims and tourists. Brands can reach and interact with various consumers through experiential marketing, digital promotions, and on-ground activations.

Advertising channels effectively promote products and events in key locations, such as digital campaigns, media partnerships, and on-the-ground activations that attract the public’s interest.

Data services, medical services, consumer goods, and household products are among the major industries anticipated to advertise during the Maha Kumbh, a marketing hotspot and culturally significant event.

Last Kumbh Mela Notable Campaigns

In past Kumbh Melas, notable campaigns like Paytm installed QR codes to simplify payments for vendors and attendees for flexibility, like cashless transactions. Coca-Cola provided refreshments at key locations. During the event, Lifebuoy distributed free soaps with a message promoting cleanliness.

Advertising Strategies for Maha Kumbh Mela

The Maha Kumbh event employs various advertising tools, including media partnerships, influencer marketing, digital and social media campaigns, on-site events, out-of-home advertising, and corporate social responsibility programs. While on-ground activities include kiosks, stalls, and experiential activities, out-of-home advertising includes billboards, banners, and posters in key locations. While influencer marketing highlights well-known people or spiritual leaders, digital and social media campaigns emphasize the brand’s involvement in the event. Newspaper-sponsored features, corporate social responsibility programs, and regional and national television channels are examples of media partnerships.

Maha Kumbh offers an excellent opportunity for advertising because of its broad audience, emotional appeal, and media coverage. By drawing in over 100 million visitors, brands can build trust and a deeper emotional bond with their customers.