Meesho order growth soared by 35% in 2024, proving the platform’s ability to adapt and thrive in India’s competitive e-commerce market. With its focus on small-town penetration, Gen Z engagement, and pioneering Gen AI innovations, Meesho cemented its position as a key player in democratising online shopping for millions of value-conscious Indians.
Expanding consumption powers
India’s Tier 2+ towns drove Meesho order growth with a ~70% year-on-year surge in key categories such as Beauty & Personal Care (BPC) and Home & Kitchen (H&K). Regions like Ladakh, Uttar Pradesh, and Bihar emerged as hotspots, reflecting the untapped potential of smaller markets.
Leading brands including Lotus, Joy, and Renee recorded significant growth through Meesho Mall. Wherein metro cities like Delhi and Bengaluru added to the platform’s success by bolstering repeat customer transactions.
Gen Z fuels Meesho order growth with unique trends
Gen Z accounted for one-third of Meesho’s user base, marking them as the fastest-growing demographic. This tech-savvy generation prioritised eco-friendly, wellness-focused products like reusable straws, glass sippers, and resistance bands.
Notably, Gen Z’s penchant for self-expression over social influence also shaped their buying behaviour. Wishlist use, trendspotting, and savvy discount tracking were integral to their shopping experience, amplifying Meesho’s relevance among younger audiences.
Gen AI revolutionises Meesho order growth
Meesho’s adoption of Gen AI set new benchmarks in personalisation and customer engagement. From multilingual AI voice bots enhancing customer service to AI-powered product recommendations for Tier 2+ users, innovation was at the heart of Meesho order growth.
The platform also improved last-mile delivery by leveraging AI for address translation, ensuring efficient deliveries in rural and urban India. Through Project Vishwas, Meesho fortified platform security, preventing over 22 million fraudulent transactions and taking decisive action against bad actors. Advanced AI tools, fraud detection systems, and swift customer support ensured trust and safety for millions of users.
In 2024, Meesho order growth reflected its commitment to serving diverse markets, empowering small businesses, and embracing technology-driven solutions. From small towns to Gen Z shoppers, Meesho continues to shape India’s e-commerce narrative with innovation, inclusivity, and trust at its core.
