Bain & Company, one of the world’s top consultancy firms, aims to triple its business in India over the next five years, seeing significant potential in the current post-global environment. Christophe De Vusser, Bain’s new worldwide managing partner, highlighted India’s unique advantages in a fragmented global landscape, including its demographic strength, progress in energy security, and favourable geopolitical position.
De Vusser’s visit to India marked his first since taking the helm at Bain. He expressed optimism about the consultancy’s expansion in the country. “We’re not just optimistic about India; we’re committed to significantly growing our business here,” De Vusser said. Bain plans to enhance its core consulting services, develop its global capability centre, and integrate artificial intelligence (AI) into its offerings.
Focus on local and global clients
Bain’s strategy in India includes supporting both domestic giants and multinational firms rediscovering the country as a key business hub. The consultancy will advise clients on adapting to the post-global economy, energy transitions, and leveraging AI. “We’re moving beyond high-level AI advice to helping clients implement practical, client-ready AI solutions,” De Vusser stated.
The firm is also building AI tools that can be used seamlessly by clients, partnering with major tech players such as Microsoft, AWS, and OpenAI, as well as collaborating with IT services firms for system integration. These solutions include enabling sales teams to create customised marketing content and assisting healthcare companies in speeding up product launches.
India’s strategic advantages
De Vusser emphasised India’s position as an attractive business destination due to its young and growing workforce, contrasting with nations facing demographic challenges. He also noted India’s balanced approach to energy, which focuses on sufficient production, reduced carbon emissions, and affordability. “India stands out as the only major country with these comprehensive advantages,” he said.
Bain is confident about multinational corporations expanding in India as they navigate a post-global world, where dispersed supply chains may no longer be optimal due to rising tariffs and protectionism. The consultancy is guiding clients to explore India as both a consumer market and a strategic production base.
Challenges and workforce adjustments
Despite Bain’s ambitious plans, the company faced recent challenges, including layoffs of 150-200 Indian employees in June 2024, accounting for nearly 20% of its local team. Responding to questions about these workforce changes, a company spokesperson stated, “We regularly evaluate our operations to align with client needs and manage costs effectively. These decisions were made with care, ensuring appropriate support for those affected. India remains a crucial growth market, and we will continue investing in our team to fuel our growth strategy.”
De Vusser’s bullish outlook on India reinforces Bain’s commitment to leveraging the country’s strategic advantages and expanding its presence in a rapidly changing global market.
