Yash Kalra’s Standup
Yash Kalra, founder of GOAT LIFE, has taken the founder pitch to an unusual stage: a live comedy show. In the very first episode of Pitch Please, a format imagined by comedian Rahul Dua and described as “Shark Tank, but with comedians on the panel”, GOAT LIFE presented its idea before a panel featuring Rahul Dua, Gaurav Kapoor, and Anubhav Singh Bassi, joined by startup ecosystem voices Anuuj Tejpaal and Amitt Nenwani.
A high-wire format by design
Each founder gets 90 seconds to pitch, followed by 15 minutes of Q&A, short, sharp, and built for laughs and curveballs. GOAT LIFE landed a spot in the debut taping, facing a 150–200-strong crowd primed for comedy more than cap tables.
A rocky start, then full throttle
By the team’s own telling, the opening sprint wasn’t smooth. “The first 90 seconds were rough… brain just froze for a minute,” the founder recounts. But the room loosened up as the Q&A rolled on: “The questions were wild, the jokes were brutal, and the energy in the room was unreal.” In the end, it felt less like a boardroom and more like a stress test built for personality and resilience, “probably one of the most fun, raw pitches we’ve ever done.”
Pitch Please
Live, unscripted formats like Pitch Please aim to let founders “be themselves,” trading polish for authenticity. GOAT LIFE’s experience underscores that point: the laughs didn’t dilute the interrogation; they reframed it. The pressure of timing and crowd energy forced a different kind of clarity, less slide deck, more story.
Founder First, Fun Forward
There’s no confirmation yet on whether this episode will make the final cut. But for GOAT LIFE, the stage time alone was worth it. The team expressed gratitude to Rahul Dua and crew for building the space and a hope that more founder-first, fun-forward formats emerge so startups can tell their stories in new ways.
