Babycare-focused quick commerce startup Peeko has raised $3.2 million in a seed round led by Stellaris Venture Partners. The round saw participation from angel investors including Maninder Gulati (former OYO), Kunal Bahl and Rohit Bansal (Titan Capital), Abhishek Goyal (Tracxn), Nitin Gupta (Uni) and Arjun Vaidya (V3 Ventures).
Founded in 2024 by Chetan Sharma, Vivek Khetan and Abhijit Gairola, Peeko is building a vertical quick commerce model for babycare with under-60-minute deliveries. The proposition leans on curated assortments with try-and-buy and instant returns, aimed at reducing catalogue fatigue and improving buying confidence for parents. The founders previously worked at Leap and OYO, experience they say shaped the product and operations focus.
Peeko is currently live across 10 Bengaluru pincodes from a 4,000 sq. ft. dark store, and plans to roll out its mobile app in September 2025. The company says it wants to become a trusted destination for babycare by combining tighter curation with faster fulfillment.
The company will deploy the fresh capital to enhance product experience, expand supply, and hire across functions. Near-term priorities include strengthening quality control across categories and deepening brand partnerships to widen curated inventory. Over the next 12–18 months, Peeko plans to scale operations across Bengaluru, open multiple dark stores, and pilot in other metro cities.
Investors say the category is sizeable but under-served online. “The baby and kids market is large, fragmented, and largely unbranded, with attractive gross margins. Quick commerce presents an opportunity to combine offline reliability with online convenience for time-constrained parents,” said Mayank Jain, Principal at Stellaris Venture Partners, adding that the firm is backing Peeko from the idea stage.
Competition is rising. FirstCry introduced same-day delivery in 40 cities by late 2024, underscoring the speed at which babycare fulfillment is evolving and the importance of reliability in the segment. Peeko’s bet is that a vertical, curated model, paired with fast delivery and easy returns, can win parent trust in dense urban catchments.
Peeko: Leveraging AI
Peeko also says it is leveraging AI to personalise recommendations and smoothen discovery, and is partnering with both established and emerging babycare brands to reinforce selection and quality. The company’s website is live, with the Android app launch slated for September.
With fresh capital, a narrow category focus, and a Bengaluru-first rollout, Peeko is positioning itself to test whether vertical quick commerce can build durable parent loyalty in babycare, one curated order at a time.
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