India’s fintech sector is undergoing a Generative AI (GenAI) revolution. In the past year, the number of GenAI startups surged from just over 66 to more than 240, according to a NASSCOM report, an impressive 3.6× growth in a short span.

The Perfect Storm: Ecosystem + Infrastructure + Capital

More than only new businesses are responsible for this growth.The Indian government created the India Stack, a digital infrastructure that makes identity, payments, and data access easier. This makes invention easier.   A $230 million Global GenAI Accelerator offered by Amazon Web Services also offers business connections, mentorship, and credits.   

Real-World Wins: GenAI in Action at Fintech Leaders

Fintech companies are using GenAI to improve everyday operations-   

• Easebuzz, has an AI assistant named ERA that quickly finds integration issues by analyzing messages and manuals. This has reduced unnecessary support tickets by 80%.
• Dhan ,has a language model that automatically answers 25% of KYC queries. This helps reduce wait times and cuts support costs by nearly half.
• Zeta, now reconciles an astounding 208 million credit accounts in just 40 minutes using AI-powered cloud processing, an operation that once needed massive hardware.
• Yubi, a debt marketplace, uses large language models to crunch credit data, speeding up borrower assessments and cutting time-to-offer by about a third.
• CredAble, a working capital tech platform, is using GenAI to scan complex legal agreements and instantly surface risks, clauses, and compliance gaps. What earlier took legal teams hours now happens in minutes, freeing up teams to focus on higher-value decisions. It’s also being tested to help structure custom lending products on the fly.

Why This Matters: Experience, Speed & Scale

Together, these advancements mean faster, smarter, and more scalable fintech services. By automating knowledge, compliance, and support, companies are offering smoother experiences while reining in costs.

Tiffany Bloomquist from AWS neatly summarised it: “We used to automate servers. Now we’re automating compliance, advice, and trust.” That’s the kind of shift that shapes the next decade of finance.

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