India’s beauty startup scene got a big boost with the launch of the fourth edition of The Estée Lauder Companies’ BEAUTY&YOU India program. This program helps early-stage beauty brands and works with Nykaa, a leading beauty retailer in India, and Startup India, a government-supported platform for entrepreneurs.
The program aims to find, guide, and grow innovative Indian beauty businesses that focus on skincare, haircare, fragrance, and wellness. This year, it continues to support local beauty entrepreneurs with funding, global mentorship, and connections to industry networks.
What is the BEAUTY&YOU India Program?
BEAUTY&YOU India started assisting Indian beauty industries in 2022. Nykaa and the Estée Lauder Companies New Incubation Ventures (NIV) team offer assistance in a variety of ways:
a. ₹20 lakh to ₹40 lakh in grants Guidance from international beauty experts.
b. Support for distribution and retail.
c. The availability of supply chain resources and R&D labs.
b. Opportunities for strategic alliances and long-term investment.
Who Can Apply?
The program is open to founders, startups, and independent creators working in any segment of the beauty and personal care industry. Applicants should be building innovative, scalable, and purpose-driven beauty businesses rooted in Indian culture or sustainability.
Applications for the 2025 cohort are open through the official BEAUTY&YOU India website, and will close in September. In November, we will announce the winners. The selection process will include assessments, interviews with founders, and evaluations of products.
Why It Matters for Indian Beauty Startups
The personal care and Indian beauty market is growing quickly. It could reach $30 billion by 2027. This growth comes from a young population, higher income levels, and a preference for clean, local, and inclusive brands. Programs like BEAUTY&YOU India are important for helping startups launch globally while honoring India’s rich beauty traditions.
Estée Lauder’s strategic partnership with Nykaa ensures that selected brands gain not just investment, but also visibility, retail infrastructure, and direct access to millions of Indian consumers.
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