India’s music superstar Badshah is now serving up something new, pizza. His latest venture, Badboy Pizza, is making waves in Mumbai and is set to become India’s next big food brand. Here’s what makes this new pizza chain stand out.
A Pizza Brand With Attitude
Badboy Pizza isn’t your typical pizza place. From the start, Badshah wanted to create a brand that was as bold and fun as his music. The tagline, “Pizza That Slaps,” says it all. The brand’s personality is loud, cheeky, and full of swagger, just like Badshah himself.
The launch grabbed everyone’s attention with a playful video of Badshah getting slapped by a pizza slice. It quickly went viral, racking up millions of views and setting the tone for what’s to come: a pizza brand that doesn’t take itself too seriously but is serious about flavor.
What’s On the Menu?
Badboy Pizza offers an eclectic, 50-item menu that fuses Indian and global flavors:
| Category | Signature Items & Flavors |
|---|---|
| Pizzas | – Smoky BBQ (American) – Chimmichuri Messidona (Argentinian) – Dynamite Schezwan (Indo-Chinese) – Truffle Cacio-e-Pepe (Italian) – Korean Spice – Tandoori Tikka – Aloo Dumdaar – Chicken Keemalal – Meh-Hee-Koh (Mexican-inspired) – Pushpa Pizza (movie-inspired, spicy and bold) |
| Vegetarian | – Burrata Hot Honey – Smoked Maple Burrata – Pushpa Pizza (vegetarian version) |
| Sides | – Cheese Garlic Bread with Butter Chicken – Loaded fries – Onion rings – Spaghetti in bread bowls |
| Desserts | – Fried Oreos with Dark Chocolate Sea Salt Dip – Amsterdam Apple Pie – Black Forest 2025 – Banaras Paan Softie Sundae – Panipuri Softie Sundae |
Strategic Partners
- Ghost Kitchens India: Operational partner, bringing experience from running 12+ delivery-first brands and a tech-enabled, scalable food service model.
- Karan Tanna: CEO of Ghost Kitchens India, instrumental in scaling the brand and operations.
So, If you’re looking for a slice with attitude, this is the place to try.
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