Funding Round Backed by IPV, PhysicsWallah Co-founder, and UK-Based Investors

Noida-based travel tech startup The Tarzan Way (TTW) has raised ₹2 crore (approximately $233,000) in a seed funding round led by Inflection Point Ventures (IPV). The round also included participation from Your Trips Limited (UK), PhysicsWallah co-founder Prateek Maheshwari, and several other angel investors.

This capital will accelerate TTW’s mission to revolutionize the travel planning process through artificial intelligence (AI), automation, and storytelling-based experiences.

Planned Allocation of Funds

According to the company’s founders, the funding will be strategically allocated across five critical domains:

• 35% – Product Development: This will be focused on advancing TTW’s proprietary AI systems, refining itinerary algorithms, and integrating machine learning for dynamic travel suggestions.
• 25% – Operations: Investment in scaling logistics, backend systems, and partnerships with hotels, transportation providers, and local guides.
• 20% – Marketing: Focus on digital campaigns, influencer collaborations, and expanding the brand’s reach to domestic and overseas travelers.
• 15% – Human Resources & Admin: Hiring talent in AI engineering, content curation, marketing, and customer service.
• 5% – Miscellaneous: Covering tech compliance, legal, and platform integration costs.

Founders’ Vision: Personalised Travel Reimagined

Founded in 2020 by Shikhar Chadha and Shivank Tripathi, The Tarzan Way aims to make travel simpler, immersive, and more relevant to each traveler’s personality and preferences.

Unlike traditional platforms, TTW uses AI to generate full-fledged personalized itineraries in seconds. It tailors suggestions based on variables like group size, budget, trip theme (e.g., adventure, romantic, spiritual), location, and even real-time weather data.

The startup also offers a 24/7 AI-assisted concierge service, ensuring users can modify or get assistance for their plans on-the-go.

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Launch of Flagship “Exploration App”

The much-awaited Exploration App is expected to launch in Q3 of 2025, featuring:

• AI itinerary builder trained on thousands of real itineraries and feedback loops.
• One-click travel booking for flights, hotels, experiences, and local transport.
• Dynamic storytelling integration, turning destinations into immersive experiences with historical context, trivia, and local culture.
• Voice-assisted trip planning, allowing users to describe their needs conversationally.

This app is currently undergoing beta testing with select users across India, the UK, and Southeast Asia.

Impressive Traction and Metrics

The Tarzan Way has posted robust growth since its inception:

• ₹13.5 crore Gross Booking Value (GBV) as of May 2025
• 300% year-on-year revenue growth in FY 2023-24
• 70% month-on-month growth in active user base
• Over 35,000 social media followers
• 10 million+ views on their travel video content across YouTube, Instagram, and Facebook

These numbers underscore the rising demand for tech-powered, bespoke travel experiences, particularly among millennials and Gen Z travelers.

Investors Voice Strong Confidence

IPV’s Founder & CEO Vinay Bansal shared,

“The Tarzan Way is removing pain points in the travel planning process through data-driven personalization. Their AI-led approach and early traction validate a massive market opportunity.”

PhysicsWallah co-founder Prateek Maheshwari, who also participated in the round, said,

“Today’s travelers want experiences that are not generic. The Tarzan Way is addressing this need with tech, and that makes them stand out.”

Indian Travel Sector: Massive Growth Potential

India’s tourism sector is projected to contribute over $512 billion to GDP by 2028, growing at a CAGR of 13.5%, according to Invest India and the India Brand Equity Foundation (IBEF).

Supporting factors include:

• Increased internet penetration and mobile usage for travel booking
• Rising disposable incomes and work-from-anywhere trends
• Government campaigns like Dekho Apna Desh, Swadesh Darshan, and PRASHAD Scheme
• Introduction of e-tourist visas to over 165 countries, simplifying inbound travel

The post-pandemic era has redefined travel from checklist tourism to immersive exploration, creating strong tailwinds for platforms like The Tarzan Way.

Roadmap and Future Strategy

With new capital in hand, The Tarzan Way plans to:

• Launch and scale the Exploration App across India, Southeast Asia, and UK markets
• Introduce AI-based real-time rebooking options in case of travel disruptions
• Integrate natural language processing (NLP) for better conversational planning
• Onboard more local vendors and storytellers to expand cultural engagement
• Launch curated “experiential circuits” for themes like eco-tourism, food trails, and regional festivals

Founders are also exploring tie-ups with state tourism boards and strategic alliances with airlines and OTAs (Online Travel Agencies) to increase reach and credibility.

Conclusion

The Tarzan Way is effectively positioning itself as a future-focused travel buddy for modern adventurers, by joining together AI technology that connects with cultural storytelling and seamless bookings into one easy-to-access product. India’s travel economy is booming and personalization is the new normal. The startup is well on its way to becoming a market leader.

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