Vedika Bhaia, a popular LinkedIn influencer and personal branding expert, recently posted a candid update after visiting LinkedIn’s New York office. While she humorously noted that no official would divulge any “algorithm secrets,” she shared a treasure trove of insights gleaned from her own extensive experience, spanning over 768 personal posts and countless client campaigns.
Her post, now viral among LinkedIn creators, breaks down the unspoken truths of how LinkedIn’s algorithm works, especially for creators, solopreneurs, and professionals building a personal brand. Here’s a detailed look at the core takeaways from Vedika’s post:
1. The 90-Minute Golden Window
According to Vedika, the first 90 minutes after posting are critical. “If your post doesn’t get traction in that window, it dies,” she writes. For example, a post made at 9 AM on Tuesday received 50 likes and hit 10k+ views, while the same post at 11 PM got just 200 views.
This signals that LinkedIn’s algorithm prioritizes early engagement, encouraging users to post when their audience is most active.
2. Comments Trump Likes
In algorithmic terms, 1 comment is worth 10 likes, says Vedika. Why? Because comments spark conversations, and conversations keep users on the platform longer, exactly what LinkedIn wants.
“I’ve seen posts with 20 comments outperform posts with 200 likes,” she shared.
3. The 1-3-1 Content Formula
Vedika recommends following a 1-3-1 formula:
- 1 personal story
- 3 value-driven posts
- 1 promotional post
This balance ensures consistent value delivery, which is favored by LinkedIn. “If you’re always selling, you get shadowbanned,” she warns.
4. External Link Hack
LinkedIn penalizes posts with external links, reducing their visibility. Vedika tested this by posting the same content twice, once with the link in the post (500 views), and once with the link in the first comment (3,000+ views).
A better tactic, she says, is to encourage users to DM for the link, boosting engagement while avoiding algorithmic suppression.
5. The Beginner’s Myth
Contrary to belief, new accounts aren’t given an unfair advantage. However, LinkedIn does test their content more widely during their first 10 posts. “Use your first 10 posts wisely,” Vedika advises. “They set your account’s trajectory.”
6. Hook + Credibility = Virality
An effective first line or “hook” is critical to stop scrolling. But pairing the hook with personal credibility makes it stick.
Example:
✅ “I made ₹10 lakhs through LinkedIn.”
❌ “Here’s how to make money on LinkedIn.”
The former sparks trust through experience; the latter feels generic.
7. Debate Drives Reach
Controversial opinions, if used responsibly, can skyrocket reach. LinkedIn’s algorithm favors debate in comments. But Vedika cautions, “The line between controversial and offensive is thin. Stay strategic.”
8. Consistency is the Biggest Secret
Vedika’s most powerful tip: showing up daily. “I’ve posted for 1,200+ days straight. Some posts flop, some go viral. But daily posting trains the algorithm to trust you.”
This consistency, she believes, builds both audience expectation and algorithmic favor.
The Community Response
Vedika’s post has sparked conversations across LinkedIn, with hundreds commenting “linkedin tips” to receive her extended document on algorithm hacks. It reflects a growing interest in organic content strategy, as LinkedIn evolves from a resume site to a full-fledged creator platform.
Her tips resonate not just with personal brand builders but also B2B marketers, consultants, and startup founders trying to optimize their content efforts.
Why Vedika Bhaia’s Post Matters?
With LinkedIn becoming a primary platform for professionals, creators, and job seekers alike, understanding its algorithm has immense value. While official insights remain guarded, Vedika’s grassroots knowledge offers an authentic, tested playbook for anyone aiming to grow on the platform.
As algorithms get smarter, it’s not just about posting, it’s about posting smartly.
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