GVFL Leads the Investment Alongside Key Venture Partners
Surat-based agritech startup GROWiT India Pvt. Ltd. has secured $3 million in a Series A funding round led by GVFL Ltd (formerly Gujarat Venture Finance Limited). The round also saw participation from Veloce Opportunities Fund, JITO Angel Network, We Founder Circle, Sunicon Ventures, Progrowth Ventures, and Hyderabad Angels.
This strategic funding round comes at a critical time for the Indian agricultural sector, which is rapidly adopting innovation to address longstanding productivity and sustainability challenges.
Funding to Fuel Expansion and Innovation
According to GROWiT, the fresh capital will be utilized for:
- Strengthening domestic market reach
- Scaling exports to Africa and other emerging economies
- Expanding research & development (R&D) capabilities
- Enhancing the company’s technology infrastructure
Speaking about the company’s future roadmap, Saurabh Agarwal, Founder and CEO of GROWiT, said, “This funding validates our mission to empower farmers with affordable, tech-based solutions. Our goal is to make sustainable and productive farming accessible to every farmer, regardless of their scale.”
India’s First Affordable Soil Testing Device Launched
As a significant product milestone, GROWiT launched India’s first affordable Soil Health Testing Device in April 2025. This first-of-its-kind product had a price point to be affordable by all farmers, even small holders, it makes soil testing more accessible than ever before by providing real-time data on basic soil composition and crop suggestions. Early engagement with the farming community and agri-retailers has been very positive.
This device is part of GROWiT’s broader “Soil-to-Harvest” mission, which aims to optimize farm productivity through affordable, data-driven solutions.
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A Robust Product Portfolio Promoting Climate-Resilient Farming
GROWiT specializes in protective farming solutions, an approach that aims to shield crops from environmental stressors while maximizing yield. In addition to the soil testing tool, the startup offers:
- Mulch Films – For moisture retention and weed suppression
- Crop Covers – To protect against pests and unpredictable weather
- Weed Mats – For effective, chemical-free weed control
These products are designed to reduce chemical use, conserve water, and increase farm profitability, aligning with India’s broader goals of promoting climate-smart agriculture.
Strong Distribution Network Across 12 States
GROWiT has rapidly scaled its presence across 12 Indian states with a network of over 650 on-ground franchise partners. The company has directly impacted more than 225,000 farmers, who have benefited from access to modern farming tools and training.
Its hybrid model-combining offline distribution with digital farmer engagement-has proven effective in ensuring that even remote rural areas can access advanced agri-tech products.
Investor Confidence in AgriTech’s Future
Mihir Joshi, Managing Director of GVFL, praised GROWiT’s potential:
“Agriculture in India still lags behind in technological adoption. GROWiT stands out with its diverse product portfolio and extensive distribution reach. They are making sustainable farming not only feasible but profitable.”
He further emphasized that the startup aligns with GVFL’s core investment thesis-backing enterprises that solve real-world problems at scale using technology.
Focus on Global Expansion
GROWiT has also focused on global growth, including in African markets, where there is demand for low-cost, scalable agri-tech solutions. The company intends to enter these markets through export partnerships and localized product deployments. GROWiT states that they have already begun negotiations with several agri-dealers and cooperatives in Africa. This method of international expansion is part of their vision to become a global leader for affordable, climate-resilient farming tools.
Conclusion: A Milestone in India’s AgriTech Growth Story
GROWiT’s recent successful fundraise represents not only a major landmark for the start-up but also for the wider Indian agri-tech ecosystem as investment continues to follow the interest from investors. Now, with its innovative, affordable and scalable solutions, GROWiT is in a very strong position to drive positive change not only to farming practices in India but also abroad.
With its blend of technology, sustainability, and accessibility, GROWiT is helping Indian agriculture step confidently into the future.
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