In the fast-paced world of technology and entertainment, few companies have managed to carve out a niche as distinctive as JetSynthesys. In the rapidly evolving digital landscape of India, JetSynthesys has emerged as a trailblazer. Founded in 2014 by Rajan Navani, JetSynthesys is part of the Navani family-owned JetLine Group of Companies, known for its forward-thinking vision in the digital and technology business world.
What does JetSynthesys do?
JetSynthesys aims to create world-class digital products, platforms, and services that resonate with the aspirational needs of its consumers. It focuses on creating engaging experiences for young digital natives, particularly Gen Z, through products and services in gaming, esports, music, entertainment, sports, wellness, and innovation.
With a focus on big data analytics, targeted digital advertising, and content distribution across music, gaming, and celebrity video blogging, JetSynthesys is poised to transform the daily lives of people by solving complex problems using digital technologies.
Business Verticals
JetSynthesys operates across six key business verticals:
- MereeDhun: Focused on music, offering a curated selection of tracks that cater to diverse tastes.
- PlayIzzOn: Specializes in gaming, with popular titles like Real Cricket and Sachin Saga, which have garnered significant global recognition.
- Wakau: Partners with CA Media Digital to offer celebrity video blogging, providing unique content to fans.
- DigiAdz: Offers targeted digital advertising solutions to help businesses reach their audience effectively.
- DataLytiX: Leverages big data analytics to deliver insights and drive business growth.
- Nautilus Mobile: Develops engaging mobile games, including partnerships with major IPL teams to enhance the gaming experience.
Leadership and Expansion
Rajan Navani, the founder and CEO, has been instrumental in steering JetSynthesys towards rapid growth. The company has attracted notable investors, including Kris Gopalakrishnan, the non-executive chairman, and Adar Poonawalla. JetSynthesys has also strengthened its leadership team with key hires like Chandresh Sampat, who brings extensive experience in corporate development and venture capital.
Key Achievements
JetSynthesys has made significant strides in the gaming and esports industry, marking several key achievements:
Strategic Partnerships:
Collaborations with educational institutions and government bodies aim to promote gaming as a career option and foster talent development1.
Successful IPs and Games:
- Sachin Saga Pro Cricket: Achieved over 33.5 million installs, a 4.2 rating, and 142 million hours of playtime, showcasing its popularity among cricket enthusiasts1.
- Real Cricket: Developed by Nautilus Mobile, this series has partnered with major IPL teams like Mumbai Indians, Rajasthan Royals, and Lucknow Super Giants to enhance the gaming experience.
Esports Initiatives:
- Global e-Cricket Premier League (GEPL): Introduced a unique esports format with a significant prize pool, marking a first in Asia and globally.
- Skyesports Masters: A franchise-based league on CS:GO with a substantial prize pool, setting new standards for gaming tournaments in India.
Market Impact and Recognition:
- Mainstream Acceptance: JetSynthesys’ esports events, such as GEPL, have been telecast on mainstream platforms like Sports 18 and JioCinema, indicating a shift towards broader audience engagement.
- Market Dominance: Between Skyesports and Nodwin, JetSynthesys holds a significant market share in the Indian esports sector.
Investments and Partnerships:
- Jetapult: Launched as an Invest and Operate (I&O) gaming startup, Jetapult has invested in international gaming studios, marking JetSynthesys’ expansion into global markets4.
GEPL Season 2
JetSynthesys has officially unveiled Season 2 of the Global e-Cricket Premier League (GEPL)—India’s most prominent and premium e-cricket tournament. With a ₹3.05 crore prize pool, second edition of GEPL
Speaking on the announcement, Rajan Navani, Founder and CEO of JetSynthesys, said, “With GEPL Season 2, we’re expanding the possibilities of how cricket can be experienced and celebrated in the digital era. With marquee names, fresh ownership, and a growing interest and participation, this season is a massive leap forward for Indian esports.”will feature 34 matches (30 league and 4 playoff games), promising a week of nail-biting competition and entertainment.
GEPL Season 2 is backed by a diverse and dynamic set of franchise owners from across industries:
- Delhi: Peyush Bansal (Co-founder & CEO, Lenskart)
- Bengaluru: Nikhil Kamath (Zerodha), Ankit Nagori (Curefoods), and Prashanth Prakash (Accel)
- Chennai: Gopal Srinivasan (TVS Capital Funds), Madhusudanan R (M2P Fintech), Arjun Santhanakrishnan (GS Global)
- Mumbai: Sara Tendulkar, making her esports debut.
So far, GEPL has seen a 5x increase in player registrations, growing from 200,000 in Season 1 to 910,000 for Season 2. The league recorded a multiplatform reach of over 70 million and over 2.4 million minutes of streamed content last season—cementing its place as a formidable force in the Indian gaming and digital cricket scene.
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