In a landmark move to revive Doordarshan’s legacy, Prasar Bharati has signed a mega deal with veteran journalist Sudhir Chaudhary. The deal, touted as one of the biggest in Indian media history, aims to restore Doordarshan’s status as a leading news broadcaster.
As per E4m sources, Chaudhary is likely to join the independent public broadcaster in the next few months. The terms of the deal are rumored to be higher than the earlier-reported ₹14 crores, though the figures are not yet available. Chaudhary’s joining is being viewed as a strategic move to regain Doordarshan’s dominance in the Indian news scene, which has been eclipsed by private channels over the last few years.
For decades, Doordarshan was synonymous with credible news coverage, shaping the way India consumed information. However, its viewership has declined significantly with the advent of private news channels. By bringing Chaudhary on board, Prasar Bharati intends to modernize its news presentation while retaining the authenticity that DD has been known for.
Sudhir Chaudhary, who has worked for more than three decades, is known for his sharp analysis and powerful journalism. His late-night show ‘Black & White’ on Aaj Tak created a new benchmark in news narration, with data-driven analysis and incisive commentary. Famous for his aggressive reporting and entertaining presentation skills, Chaudhary is likely to re-launch DD’s programming to reach both traditional television viewers and the emerging digital-first generation.
Industry observers are of the opinion that this decision could be the turning point for Doordarshan’s revival. Chaudhary’s multimedia storytelling expertise and his huge viewership could restore DD as a reliable source of news. Analysts are of the view that his stewardship could make DD a force to reckon with in the form of a major private news channel rival.
Meanwhile, there is rumor surrounding Chaudhary’s exit from Aaj Tak, one of India’s leading news channels. With the India Today Group set to mark its 50th anniversary in 2026, questions arise on how it will manage the possible exit of one of its most powerful anchors.
With this ambitious program, Prasar Bharati seems determined to bring Doordarshan back in the news-viewing market’s good books. More details of the deal will be announced over the next few days.
Also Read: SEBI Warns Nestle India Over Insider Trading Allegations
