NOTO Ice Cream, the most popular guilt-free ice cream company in India, recently secured Rs. 15 crore in an investment round that was spearheaded by Inflection Point Ventures (IPV) and included JITO and LetsVenture. This fresh funding will go towards NOTO’s rapid growth into Tier 1 and Tier 2 cities, the summer taste and format launches, and stepped-up marketing via food-tech aggregators and quick-commerce platforms. Additionally, the cash will be used to improve infrastructure and increase brand recognition by creating one-of-a-kind experiences for customers.
Disrupting the Ice Cream Industry with Healthier Indulgence
Noto Ice Cream, started in 2019 by Ashni Shah and Varun Sheth, has revolutionized the dessert market by providing delicious, low-calorie, high-protein, and sugar-free alternatives to traditional ice cream. The company has become an industry frontrunner in India’s burgeoning “good-for-you” ice cream sector because of its stellar reputation for guilt-free pleasure.
With the support of famous personalities like Kunal Bahl, John Abraham, and Rannvijay Singha, NOTO is quickly becoming a favorite among those who want to indulge in sweets without feeling guilty.
Investor Confidence in NOTO’s Growth Potential
Vinay Bansal, Co-Founder of Inflection Point Ventures, emphasized the brand’s role in fulfilling a crucial gap in the dessert industry.
“Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence. NOTO Ice Cream is solving this problem with its unique flavors that don’t compromise on either taste or nutrition. Their vision to redefine desserts aligns with millions of Indians, making it a scalable startup with meaningful impact.”
Expanding Footprint Across India
At the moment, NOTO Ice Cream is available in several big cities across India, such as Pune, Hyderabad, Bangalore, Delhi, and Mumbai. The company plans to use the newly acquired funds to increase its customer base in Ahmedabad, Kolkata, and Lucknow by providing more people with access to its delicious and nutritious products.
Customers who are concerned about their health will find the brand easily accessible on popular food delivery services like Swiggy and Zomato, as well as on fast commerce platforms like Zepto, Blinkit, Instamart, and Flipkart.
NOTO’s Vision for the Future
Varun Sheth, Co-Founder & CEO of NOTO, expressed his enthusiasm about the brand’s continued growth:
“At NOTO, ‘Eating, Not Cheating’ is at the heart of everything we do – we serve desserts that are guilt-free and full of flavor. This funding fuels our expansion into Tier 1 and Tier 2 cities and paves the way for more NOTO-riously good innovations. As we continue to redefine the ice cream experience, we’re excited to scale new heights.”
Industry Recognition and Achievements
NOTO Ice Cream is well-known for its novel method of satisfying sweet tooths without causing any negative consequences. Among its many noteworthy accomplishments are:
- The Channelier FMCG Awards 2022 bestowed the title of “Product of the Year” upon Chocolate Mini Bites.
- Honored with the titles of “Top Consumer Packaged Brand” and “Most Loved Brand on Social Media” in 2023 by LBB x Nykaa.
- The Vegan Mango Raspberry flavor was named “Best Vegan Ice Cream” at the 2023 Peta India Vegan Food Awards.
Market Outlook and Growth Potential
The demand for premium, health-conscious ice cream alternatives is skyrocketing, as the industry is projected to reach 95,600 crore by 2032 from an estimated 22,860 crore in 2023. By providing a delicious and high-quality alternative to conventional ice creams, NOTO Ice Cream is well-positioned to profit from this fad.
This most recent round of funding positions NOTO Ice Cream for growth, innovation, and further market penetration as the company pushes the envelope of healthy enjoyment. A household name in India’s ice cream sector, NOTO is well-positioned to capitalize on rising consumer demand for healthier sweets.
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