While most tech startups chase the next consumer app, Gurugram-based Proxgy is quietly transforming India’s industrial backbone. Its bet? Blue-collar workers. And it’s doing it with wearables that look like they belong in a sci-fi film.
Founded in 2020 by Pulkit Ahuja, Proxgy builds smart safety devices for workers in factories, warehouses, and construction sites. The company’s signature product is the SmartHat, a rugged hard hat embedded with sensors, cameras, and two-way communication tools. But that’s just the start. There’s Sleefe, a sleeve that lets workers control machines with gestures. Lockator, a digital lockout system. And BirdBox, a connected surveillance module for hazardous environments.
Revenue Soars, Losses Shrink
In FY24, Proxgy reported a staggering 800 percent growth in gross revenue while cutting operational losses by 43 percent. A key driver was the rebranding of its AudioCube product line into the AudioPod platform, now clocking over ₹100 crore in monthly transaction volume.
Backed by investors like LetsVenture, Planify Angel Fund, and Mach Tech Fund, Proxgy has raised around $8.74 million to date. The company’s post-allotment valuation stands at ₹163 crore, and it is now looking to raise an additional ₹100 crore to fuel expansion and product development.
Built for the Frontline, Not the Boardroom
Proxgy’s real innovation lies in building tech that fits seamlessly into the workflow of India’s 500 million informal and semi-formal workers. The products are rugged, intuitive, and often voice-activated in native languages. Clients include ICICI Bank, Bank of India, and Bank of Baroda, which use Proxgy’s tools for field service and operations.
These devices aren’t just fancy gadgets. They offer real-time data, reduce errors, prevent accidents, and bring frontline operations into the digital age.
The Ethics of Augmentation
As with all workplace tech, questions remain. Are these wearables truly empowering, or are they just another layer of surveillance? While Proxgy claims its tools increase worker safety and efficiency, labor experts warn of potential misuse if deployed without consent or transparency.
There’s also the question of digital equity. Most workers in these roles are new to tech. What safeguards exist to ensure they aren’t left behind?
What’s Next?
Proxgy is now eyeing a pan-India rollout, new product lines, and partnerships across logistics, manufacturing, and field services. The vision is clear. Embed intelligence into every hard hat, every sleeve, every tool.
But the larger question looms. Can India’s industrial future be both tech-first and worker-first? Proxgy’s rise might be the blueprint or the test case.
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