Some legacies are not passed down; they’re picked up, dusted off, and rebuilt with love. Eddie Teddie & Co. is one such legacy, a heartwarming story born in a small home in Udaipur and stitched together by the determination of two generations.
The Backstory
In the year 1999, a silent revolution started from the house of Sisodia’s, Kiranbala Sisodia, a Rajputi woman and a mother of three, dared to dream beyond the societal norms that restricted women to domestic roles. With little more than creativity and courage, she launched a handmade soft toy business, becoming the first woman in her family to pursue entrepreneurship.
Initially, Kiranbala faced many challenges on the personal and professional front. But her grit proved that nothing is impossible. She not only understood the market demand for setting up a manufacturing unit, but also empowered underprivileged women with income and independence.
But in 2010, Chinese toys took over the Indian market, and preferences shifted to machine-made plush toys, and handmade ones lost ground. This also impacted Kiranbala’s business so much so that her blooming business had to shut down.
The Revival
But dreams stitched with love and legacy rarely fade. In 2018, Mayuri, daughter of Kiranbala, felt compelled to revive her mother’s vision. Disillusioned with her corporate career in Bangalore, she wanted to do something of her own, and that’s what awakened her entrepreneurial spirit.
She immersed herself in learning everything, from sourcing raw materials to mastering pricing and production. Armed with passion and purpose, she reintroduced their handcrafted toys to the world, putting the old essence and new ideas in one box, and they for digital shelves of e-commerce.
The Impact of Handmade Love
Unlike the local stores that still leaned toward cheaper imports, Mayuri saw the opportunity the internet offered. She embraced platforms like Instagram and launched Eddie Teddie & Co., a brand not just of toys, but of love, legacy, and handmade value.
She shared her complete story on the platform and soon received a response that swelled their hearts with love. Orders came in, women were employed, and the Sisodia legacy was reborn, digitally and meaningfully.
Today, Eddie Teddie & Co. is more than just a brand. It’s a movement that blends family heritage with modern retail, creating joyful plushies, memory quilts from baby clothes, and whatnot. While empowering women behind the scenes. In a world dominated by machines, this story proves that there’s still magic in things made by hand and heart.
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