Carpet Couture by Rashi is one of India’s most prominent luxury carpet brands, known for its exquisite range of handmade rugs that combine heritage craftsmanship with contemporary design.
A Legacy of Craftsmanship and Innovation
Founded by Rashi Choudhary Bajaj, the brand was built on a deep appreciation for India’s rich weaving heritage. Carpet Couture’s collections are crafted using traditional methods like hand-knotted, hand-tufted, and flat-weaving techniques, carried out by master artisans from India’s renowned rug-making regions such as Bhadohi.
Blending artisanal skill with modern sensibilities, each rug reflects a story making it not just a décor piece but a work of art.
Bespoke Rugs for Modern Interiors
Carpet Couture by Rashi stands out because it focuses on customization. Customers can design rugs that fit their specific needs, whether it’s a simple rug for a Scandinavian home or a colorful, textured piece for a boutique hotel. This flexibility makes the brand a popular choice for interior designers and hospitality projects around the world.
Sustainability and Ethical Practices
Carpet Couture is delighted to follow moral production guidelines. Fair pay, secure working conditions, and eco-friendly dyeing processes are all offered by the company. Carpet Couture’s focus on sustainably made handcrafted rugs gives them a major advantage as more consumers look for eco-friendly luxury.
Growth: From Boutique Brand to Global Recognition
Over the past decade, Carpet Couture by Rashi has seen significant growth. Initially catering to a niche clientele in India, the brand now serves customers across the U.S., Europe, and the Middle East. Its participation in international design fairs such as Maison & Objet (Paris) and India Design ID has positioned it on the global map.
Challenges: Balancing Scale with Artistry
Despite its success, businesses such as Carpet Couture, faces a few challenges:
- Artisan Dependency: The brand relies heavily on skilled weavers. Training and retaining artisans in a fast-modernizing world remains a hurdle.
- Scalability vs. Craftsmanship: Unlike machine-made carpets, hand-tufted and hand-knotted rugs take weeks or months to produce. Balancing global demand with the time-intensive production process is a continual challenge.
- Price Sensitivity in India: The Indian market may be sensitive to price, which makes it hard to offer high-end services at home, even though people around the world respect handcrafted luxury.
For those seeking exquisite handcrafted rugs in India that exhibit originality, sustainability, and customisation, Carpet Couture by Rashi is a remarkable brand.
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