Asian Paints Ltd has announced the appointment of Ashish Choksi as an Additional and Non-Executive Director, effective April 1, 2025. The decision, made during a board meeting held on March 27, reflects the company’s ongoing strategy to integrate legacy experience with forward-looking leadership.
The appointment is subject to shareholder approval and follows the recommendation of the Nomination and Remuneration Committee, as per the company’s stock exchange filing.
Ashish Choksi is well-versed in the inner mechanics of Asian Paints. As a son of the late Ashwin Choksi, the erstwhile Chairman of the company, his tenure with the organisation has spanned decades. He began his career with Asian Paints in 1992 as a supply chain executive in the industrial paints division. At the time, he handled Original Equipment Manufacturer (OEM) paint requirements a vital component of the company’s B2B operations.
But in 1997, Choksi took a new direction by shifting to Ricinash Renewable Materials Pvt Ltd, which is a firm in the field of green chemistry and oleochemicals. He is now Managing Director and CEO at Ricinash, whose leadership has been attributed to taking the company to the vanguard of plant-based chemical innovation.
His return to Asian Paints, albeit in a non-executive capacity, is seen as a strategic move that could bridge the company’s rich legacy with new-age sustainability and operational practices. Given Choksi’s dual experience in the traditional paint industry and advanced bio-based chemicals his induction onto the board could signal an increased emphasis on sustainable growth and innovation at the legacy FMCG major.
Industry observers are pointing towards the appointment as a gesture of continuity in times of change. While Asian Paints has been rated consistently among India’s most trusted brands, it is also coping with a fast-changing market driven by shifting consumer attitudes, green norms, and digital change.
With Choksi’s appointment, the board gains a seasoned executive with both legacy insight and contemporary industry experience an asset as the company continues to cement its position as a leader in decorative paints while expanding into adjacent categories such as waterproofing, coatings, and home décor solutions.
The market response to the news has been mostly neutral until now, with analysts waiting and watching how Choksi might impact corporate governance and strategic direction. But internal sources indicate his return might quietly redefine discussions around Asian Paints’ sustainability agenda and product innovation strategy.
As the fiscal year comes to a close, everyone will be watching the next shareholders’ meeting where this appointment will be officially approved. If ratified, Choksi will become a member of a board that manages one of India’s most recognizable and rapidly changing consumer brands.
Also Read: Medha Shri Dahiya Rejoins Hindustan Times
