Simply Nam, the beauty brand founded by celebrity makeup artist Namrata Soni, has secured a strategic investment from the Bhaane Group, co-founded by Bollywood actress Sonam Kapoor and her husband, entrepreneur Anand Ahuja. Through this collaboration, the local brand would be able to grow in India’s rapidly expanding beauty sector.

Beauty with Purpose and Performance

Launched in 2020, Simply Nam was born from Soni’s 20+ years of experience working with India’s biggest celebrities. Her goal: to create high-quality, vegan, cruelty-free beauty products designed for Indian skin tones and climates. From ultra-matte liquid lipsticks to multitasking makeup tools, the brand is known for blending functionality with glamour.

The Power Duo Behind the Bhaane Group

Sonam Kapoor and Anand Ahuja’s Bhaane Group has built a reputation for nurturing creative Indian brands with a modern aesthetic and purpose-driven ethos. This investment is Bhaane’s first step into the beauty sector. Their goal of promoting regional brands internationally is in line with this. Simply Nam’s innovative strategy and industry impact will be very helpful for their next venture.

Scaling Up: What’s Next for Simply Nam

With this strategic backing, Simply Nam is preparing to expand its product portfolio and make a stronger push into offline retail by early 2025. Future launches include a skincare-infused powder blush and an innovative, climate-adaptive lip formula, keeping Indian consumers’ needs at the core.

A Shared Vision for Modern Indian Beauty

“This partnership with the Bhaane Group demonstrates our common goal of honouring and empowering the contemporary Indian woman,” said Namrata Soni, CEO of the business.

Looking Ahead

Owing to its collaboration with the stylish Bhaane Group, Simply Nam is not only growing but also innovating. The brand, which emphasises diversity, creativity, and domestic quality, is set to become a major voice in India’s beauty revolution with the backing of Sonam Kapoor and Anand Ahuja.

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