Outpacing Legends: Snitch’s 4-Year Sprint to ₹500 Cr

Vasundhra Tewari

| 2025-07-07 | Business Stories

The Indian fashion retail landscape is evolving rapidly, and many legacy brands continue navigating digital transformation’s complexities to this day. But Bengaluru-based menswear brand SNITCH has emerged as a compelling case of disruptive growth.

In just four years, the company has scaled its revenue to ₹500 crore, redefining the benchmarks for speed, agility, and digital-first execution in the apparel industry, outpacing the legends like Zara & Westside that took 5 and 12 years to reach this revenue mark.

So, what exactly is SNITCH doing differently? Why is every startup in fashion and retail now taking notes?

Decoding the Formula

1. Speeding Over Scaling

In a market where attention spans are short and trends change faster than reels, SNITCH’s velocity is its biggest moat. The brand doesn’t follow the rulebook, where most legacy brands release seasonal collections, it simply drops over 120+ new styles every month, a fresh collection every 15 days to choose from.

That’s not just fast fashion, it’s agile fashion, hyper-customized for Indian tastes.

2. The “Phygital” Retail Approach

Started originally as a B2B brand, SNITCH pivoted to a D2C model in 2020. And today, 70% of its revenue comes directly from its website and app. But they also didn’t abandon retail completely; instead, added 50+ physical stores, each turning a profit.

While traditional players debated between online and offline, SNITCH embraced “phygital” retail, and made it work.

3. Tech that Fits

Behind SNITCH’s trendsetting style lies a tech engine:

AI for inventory optimization
Data for demand forecasting
Automation for marketing and retention

This has resulted in minimal dead stock, targeted campaigns via WhatsApp/SMS, and a leaner, sharper operation. They’re not just scaling, they’re scaling smart.

4. Purpose at the Core

Unlike brands that approach sustainability as a checkbox, SNITCH has embedded it into its core operations:

Uses eco-friendly packaging to reduce environmental impact
Offers plus-size collections, promoting inclusivity in fashion
Prioritizes locally sourced fabrics, supporting Indian suppliers, and reducing carbon footprint
Builds a resale ecosystem, encouraging circular consumption and responsible fashion practices

5. Efficient Growth Over Vanity Metrics

SNITCH’s performance in FY25 underscores a rare balance between scale and sustainability. The brand more than doubled its revenue, from ₹243 crore to ₹520 crore, while achieving a 5x increase in EBITDA, reaching ₹30 crore.

Remarkably, this was accomplished while cutting marketing expenses by 50%. In a startup ecosystem where aggressive spending is often mistaken for success, SNITCH stands out as a case of smart, capital-efficient growth, profitable, not just popular.

6. Built A Community- Not Just Customers

Today, SNITCH isn’t counted just as a brand; it has leveled up as a tribe.

A network of SNITCH Ambassadors
Consistent influencer collaborations
2 million+ app downloads

This community-first approach has created loyalty, not just visibility. It’s not just fashion; they’ve made it personal.

SNITCH’s rise isn’t just a story of fashion; it’s a blueprint for modern retail success. By moving faster, thinking smarter, and staying purpose-driven, the brand has outpaced industry giants and built something far more enduring than trends: a loyal, thriving community. In a crowded market, SNITCH didn’t just grow, it led the way.