Rebel Foods launched QuickiES, a game-changing food ordering service that delivers fresh, quality food within 15 minutes of ordering or the meal is on the house. The service, launched in Mumbai, is all set to transform the face of food ordering with its ultra-speed promise, based on Rebel Foods’ large network and category expertise.
QuickiES comes into the domain of a highly competitive food ordering market with market leaders in food ordering giants Zomato and Swiggy. These giants have brought India’s food ordering market a great influence, yet QuickiES stands apart from them through its exclusive ’15-minutes or Free’ guarantee. QuickiES wants to secure a position in the realm of quick commerce with speed delivery and quality control.
Speed Meets Quality with QuickiES
QuickiES, the amalgamation of ‘Quick’ and ‘ES’ (Rebel Foods’ brand leader platform, EatSure), unites speed and quality but remains transparent and trusted. The new company statement added that the business results from customer research and the company’s proven and tested delivery model.
The portal allows customers to order from a variety of restaurants all at one go, in a single delivery, so that they can combine and compare their absolute favorite dishes with ease. By the instant but fresh and quality-conscious approach, QuickiES hopes to capitalize on the burgeoning demand for fast food delivery in urban India.
Industry Experts on QuickiES’ Potential
Sagar Kochhar, EatSure, Rebel Foods CEO and Co-founder, said, “QuickiES is a strategic jump for us, conceived based on the consumer insights that Indian urban consumers would adore instant delivery of fresh, superior-quality food. We already deliver more than 25,000 wraps (Faasos), 10,000 kgs of Dum Biryani (Behrouz and The Biryani Life), and 18,000 burgers (Wendy’s Burgers) daily. We have the system and human resources to do that perfectly”. With AI, data science, and predictive forecasting, QuickiES is ready to deliver the promise of ’15-minutes or Free’.
Co-founder & CEO – India & UAE, Rebel Foods Ankush Grover discussed the uniqueness of QuickiES and stated, “Indians are used to ordering snacks locally, but quality, branded food at lightning speed is a game changer. It’s not just any burger; it’s a Wendy’s burger, delivered in 15 minutes! Our guarantee is not only speed but also quality, consistency, and excitement. By using smart forecasting and AI logistics, we can provide some reliable brands with this aggressive promise.
AI-Driven Logistics and Growth Strategy
These are supported by AI-driven forecasting, full-stack operating systems, and hardware technologies such as speed ovens and hot holding spaces. Rebel Foods has streamlined these technologies in restaurants in more than 80 Indian cities, the UAE, and UK as well. The Valentine’s Day launch just reminds us again that food is still the consumer’s biggest love.
With QuickiES, Rebel Foods is looking to set a new benchmark in India’s quick commerce segment, beginning in Mumbai and going on to reach other cities shortly.
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