In a significant move underscoring the rapid growth of India’s pet care industry, Nestlé S.A., the global food and beverage conglomerate and parent company of Nestlé India, has acquired a minority stake in Drools Pet Food Private Limited, making it India’s first pet food startup to enter the Unicorn ranks.
While the financial specifics remain undisclosed, Nestlé S.A. has confirmed the acquisition of a minority stake in Drools. Despite this strategic investment, Drools will retain full operational and strategic independence, continuing to chart its growth path.
Nestlé Enters India’s Pet Food Market
With this investment, Drools and Nestlé are in a win-win position: the former has become a Unicorn, and the latter has broadened its global strategy to diversify into high-growth categories like pet care, which has become a multi-billion-dollar segment globally.
By entering the Indian market through an established player like Drools, Nestlé is well-positioned to capture a significant share of the rising demand fueled by increasing pet ownership, changing lifestyles, and growing awareness of pet wellness in India.
Nestlé Follows Drools’ $60M Funding Boost
This marks the second major backing for Drools from a global powerhouse. In June 2023, the company secured $60 million in funding from private equity firm L Catterton, which is supported by luxury conglomerate LVMH.
Drools- The Market Presence
Founded in 2010, the company has a strong focus on science-based nutrition. From sourcing premium ingredients to maintaining rigorous quality standards, Drools is dedicated to delivering nutritious, delicious, and safe food for pets. Today, the brand is trusted by millions of pet parents worldwide who share its passion for providing the best care for their beloved companions.
Talking about the infrastructure, the company operates six advanced manufacturing facilities and maintains a vast warehousing network spanning 1.6 million sq. ft., supported by a dedicated workforce of 3,400 employees, including 1,800 sales professionals.
Drools has established a significant presence in the market, with its products available in over 40,000 retail outlets and exported to 22 countries.
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